Box Hill Subjects - Professional Certificate in Business (Marketing)

Professional Certificate in Business (Marketing) Foundation
Business English
Principles and Practices of Management
Principles and Practices of Marketing
Principles and Practices of Human Resources

Professional Certificate for Marketing Associates (Level 1)
Scope marketing opportunities
Strategic direction, marketing performance and objectives
Strategic marketing objective and performance
Determine customer requirements

Professional Certificate for Marketing Executives (Level 2)
Develop marketing strategies
Marketing strategies, tactics and planning
Manage, monitor and evaluate delivery of products and quality to customers
Prepare marketing research plans and engage external consultants

Professional Certificate for Marketing Managers (Level 3)
Manage marketing personnel and evaluate and improve strategic marketing performance
International marketing objectives and marketing approach and organizational structure
International marketing performance
Manage research activity and evaluate research process and findings

Professional Certificate for Marketing Consultants (Level 4)
Requirements for an e-business supply chain and models
Strategic for supply chain management for e-business
Plan, identify and issue instructions for preparation of forecasts and projections
Collect, consolidate and analyse data and document results for approval